Website design makes more demands of the designer and copywriter than of the photographer. My aim is to create a site that is effective and simple to use rather than to dazzle with the latest gimmics.

Picture quality is relatively unimportant because the guts of the images used are removed to produce a file small enough to download quickly although the actual content, however, is as crucial as ever it was.

The technical implications of setting up, for instance, an ecommerce site are dauntingly far removed from my core business. For this reason I will confine my activities to the visual design aspects and entrust the engineering to DigitalFox.